The truth about fitness
Your life is shaped by the habits you practice every day.
True health isn't built through quick fixes—it's created through consistent movement, intentional nutrition, quality recovery, and sustainable routines that support your lifestyle.
The right coach does more than write workouts. They provide accountability when motivation fades, a proven roadmap to help you reach your goals, and expert guidance to ensure you're moving safely and efficiently—reducing your risk of injury while maximizing your results.
Whether your goal is to build strength, lose body fat, improve athletic performance, or simply feel your best, I’m here to help you create habits that last and build a body that allows you to maximize your life.
meet your coach
Hi, I’m Max — a certified fitness + nutrition coach, athlete, and someone who knows firsthand that changing your body is about so much more than what happens inside the gym.
I grew up obese and spent years feeling disconnected from my body and frustrated with my relationship with food and exercise. In my 20s, I made the decision to change my life and ultimately lost over 100 pounds. Since then, fitness has become so much more than a way to change how I look — it’s taught me what I’m capable of. Last year, I ran the LA Marathon and competed in two HYROX competitions, continuing to challenge myself in ways I never imagined growing up.
But my journey hasn’t been perfectly linear. In 2025, while training for the LA Marathon and two HYROX competitions, I gained about 25 pounds. And honestly? I didn’t even realize it was happening at first. I was in the strongest body I had ever been in and had the best endurance I’d ever had. I was so focused on what my body could do that the number on the scale wasn’t really on my radar — until my clothes started feeling a little too uncomfortable.
That experience taught me an important lesson: being fit and changing your body composition aren’t always the same thing. This year, I decided to get intentional again. I started tracking my macros, restructured my training, and focused on creating the right balance between strength, nutrition, and lifestyle. That approach ultimately helped me lose 40 pounds — and it’s the same approach I’ve built this program around.
That’s why my approach goes far beyond your workouts. We’ll focus on your training, but also your nutrition, hydration, steps, recovery, mindset, and the everyday habits that ultimately determine your results. I want you to become stronger, more confident, and more capable — while learning how to make fitness and healthy living a part of your life, not something you have to constantly start over.
I’m here to push you, hold you accountable, celebrate your wins, and hopefully make you laugh a little while we kick some ass along the way. Let’s get to work. 💪🏼
Have Questions?
Don’t hesitate to reach out!